Untangle your thoughts.
Untangle your life.

Discussing Therapy

Woman-Led Mental Health Therapy

Paula Lain Counseling & Co. is proudly woman-owned and led. We specialize in empowering women of all ages and challenging everyday norms and societal limitations.

 

Dog-Assisted Sessions Available

Our downtown office offers the only dog-assisted counseling in Sioux Falls. We also give the option of bringing your peaceful canine pet into session with you.

Now accepting first-time counseling sessions for

teens, families, couples, individuals, & more!

 

About Paula Lain Counseling & Co.

Hi! I’m Paula. I launched Paula Lain Counseling & Co. (PLC) in 2019.

Before starting PLC, I worked as a clinical therapist with an agency for 10 years. I spent time helping kids and teens in the Harrisburg School District, running a domestic violence support program for the Flandreau Santee Sioux Tribe, and providing mental health services for tribal members through their health clinic.

A passion of mine has always been accelerating awareness of and breaking down barriers to mental health therapy. I decided to start my practice because I wanted to implement my vision without any "red tape.” Owning PLC allows me to create a working model of treatment for each person in an individualized way.

As I grow PLC, I seek to create a modern and comfortable place for all clients who are looking for a new and emboldened approach to wellness. I hire therapists who want to work in a close-knit group practice where every helper is supported and proud of where they work.

As a natural and compassionate leader, I aim to do my part in training other therapists through case consultation, clinical supervision, and professional development. I match every new client with their therapist.

I take into consideration personality, presenting problems, goals, and insurance. This takes the guesswork out of finding the connection most clients are looking for when finding their helper.

Over the 10+ years of practicing therapy and building programs, I’ve created these “giant match-making muscles” that I now have the ability to “flex.”

Paula Lain Counseling Office

Who is Paula Lain Counseling & Co. For?

Paula Lain Counseling & Co. is right for you if you are:

✔️ Motivated for change

✔️ Looking for effective, evidence-based strategies

✔️ New to therapy and curious about its benefits

✔️ A “therapy veteran” who hasn’t had success in the past

✔️ Interested in dog-assisted therapy

✔️ Hoping to be seen by a woman or person of color

✔️ Seeking expertise in teen and adolescent therapy

✔️ Allergic to “traditional therapy”

✔️ Committed to setting and achieving goals

✔️ Wanting a safe, transparent, nonjudgmental environment

✔️ Ready to enjoy life again!

never been to therapy?

It’s not scary. We promise.